Dana's real job is to demote the fighters

I finally understood his working position. He is not a promoter, he is a demoter. His job is to keep the fighters down on earth. As soon as some fighter's stock get high, that fighter instantly wants a piece of the pie. That's when Dana steps in to confront his newly arisen star, to fight with him publicly, to use his star power to humiliate him. The idea is to put him down 'in his place', make him humble again. He did it to Conor, his biggest cash cow, he removed him from UFC 200, because...

Dana's real job is to demote the fighters